Hallmark Applications and Registrations

Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your most worthy business asset. There is a common misconception that registering a company, purchasing the names and registering for tax purposes provides you this legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future methods.

Questions often arise whether to register a brand. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights the following the company trademark for the specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from with the golf irons brand and potentially damaging the reputation of organization.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description within the business’ offerings provides the legal specifics of protector. It is important that the range of goods and/or services that the organization produces is correctly classified into one of the 45 separate categories readily.

It is important to highlight that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect organization and business conception around australia too. Having rights on the brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be wrote.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a Trademark Objection Reply Filing online application prior to your own, then they may gain the legal rights make use of the trademark. Once a questionnaire is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the application. However, objections are rare and the associated with trademark applications progress straight through to registration. Once the trademark registration is approved, the business will receive certification and approval for the exclusive user belonging to the specified trademark for the range of goods and services sent applications for under the application.